What’s the Secret?

There’s nothing like a knowing glance to make us wonder what we’re missing. This shopper’s got that “if you know, you know” vibe down pat, but the mystery is real—are we supposed to be in on some organic grocery secret, or is the Whole Earth brand just that good? Whatever it is, she’s clearly onto something, and it’s got us questioning our entire shopping list.

Maybe it’s the products, maybe it’s the confidence, but one thing’s for sure: we’re all curious now. With that look, she’s making us believe there’s more to the Whole Earth experience than meets the eye. Time to grab a cart and find out!