This Suitcase Isn’t What It Seems

Airport travelers are used to surprises, but this campaign likely stopped people in their tracks. Amnesty International’s attention-grabbing stunt certainly sent a message, but it wasn’t about lost luggage. With a powerful visual like this, passengers were immediately drawn to the suitcase on the conveyor belt, only to realize it was part of a campaign against human trafficking.

A clever, albeit jarring way to bring light to a dark issue, the site forced everyone to stop and think. Even the stickers made sure onlookers got the point—loud and clear. It’s one way to turn the mundane baggage carousel into an unforgettable platform for change.